Are you convinced by these figures

And frequency has an impact. 82% of companies that publish an article every day have been able to gain customers thanks to this solution compared to 57% for monthly publications; in the context of B2B, 80% of decision-makers prefer to obtain information about a company through a series of articles rather than through an advertisement; with inbound marketing, you can increase your conversion rate from 6 to 12%.

Your boss will be too! What if Phone Number Data we talked about money? Still according to Invesp, companies that mainly base their marketing on inbound save around 12 euros per acquired customer. That’s a shocking argument! Explain to your boss that the interest of inbound marketing lies in the fact that the effectiveness of your actions is measurable using numerous tools unlike outbound .



Customer acquisition cost (CAC) is a variable to take into consideration for a business . This allows you to calculate the ROI of your actions and thus consider optimization levers to further boost your activity. Talk about outsourcing “Okay, inbound marketing is attractive, but we don’t have the skills internally.” If your boss makes this argument to you, simply tell him that today there are experts like WebConversion capable of offering personalized support.