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Free verification of call tracking and advertising How the call tracking system works The mechanism of call tracking is simple and consists in the automatic “substitution” of your company number on the site. It sounds intimidating, but in reality everything looks different: A customer visits a website that advertises your product or service The program shows him a unique phone number from a pre-prepared pool of virtual numbers A person interested in contacting your company makes a call The call arrives at the virtual PBX The script in the system determines.

The advertising source that prompted the client to call, and also captures the necessary data How the call tracking system works Information about the call will be more than exhaustive: you will find out the user's region, call duration, keywords, and even the number of previous calls of this person. A thorough analysis of the information photo editor received will help to identify the strengths and weaknesses of the call center and understand in which case it is necessary to optimize advertising costs, and in which case to completely abandon unprofitable channels.



Benefits of Call Tracking Every technology has advantages and disadvantages. Call tracking is no exception. Let's start with the obvious pros. With this tool, you can: Evaluate the result of launching advertising campaigns, save up to 35% of the budget and develop those advertising sources that “shoot” Monitor sales staff, find out the exact number of missed calls and listen to audio recordings of conversations with customers Improve the quality of service and professionalism of managers Use call data in other systems.