But that would be forgetting that the call-to

The most common colors for CTAs are orange, blue, red and green. Source: AdEvolver The size When it comes to CTAs, size matters! First, because it influences the visibility of the button on the page: it must be large enough for the Internet user to easily spot it, but not so large as to become predominant in relation to the content. Then, because you need space to contain the message this must however be as concise as possible, see below .

As such, the most effective CTAs are often the smallest. In the example below, increasing the size of the CTA button caused a drop in conversion rate of more than %! Source: Unbounce The Chile Email List location You might think that the area above the waterline is the best location for an AOC. -action is supposed to be the culmination of a process of reflection: to click on it, the Internet user must first be aware of the added value of the offer they are receiving.



currently consulting. This is why the preferred position oscillates between the middle and the end of the page – which makes sense when you think about the reasons that push the Internet user to click. However, keep in mind that there is no generic solution valid for all companies. Source: Wistia The message The CTA is also a value proposition. The message must therefore be clear, concise and immediately understandable, while emphasizing the concrete benefit that the Internet user will be able to derive from their click.