They’re also an instrumental tool for the baked

Strive to provide a website experience that’s eye-catching, even if your visitors’ attention is divided between their laptop, television, iPod and tablet, which could range from custom infographics to curated video content. Facebook 6. Consider Introducing a Brand Hero The Keelber Elves haven’t just caused us all to crave cookies for decades.  to drive likes, comments and shares on Facebook. In a recent study, Marketer Mark Kelley found that in most cases, brand heroes are a powerful tool to increase engagement on Facebook: Brand Hero to engage audience on Facebook Marketers have known for decades that developing a comprehensive company narrative can increase engagement, but literally putting a face on your business could make your Facebook presence much more likeable.

Be Really Visual There are few platforms online where an abundance Clean Email of quality visual content matters more than Facebook. In fact, posts with images are twice as effective, and video content can increase engagement 12 times better than simple text posts. Strategist Sarah Pierce advises brands to “let their images do the talking,” and focus on penning supporting posts which are short enough to be published on Twitter. 8. Publish at All Hours For virtually every social media platform, it’s a best practice to increase engagement by publishing when your buyer personas are online.



This typically means creating Facebook posts for outside work hours. Studies by Buddy Media have found that early morning and evening posts have, on average, 20% higher engagement than between the hours of 9am and 5pm. 9. Let Fans Contribute Asking question is key to increase engagement on any platform, but social media expert Scott Ayres has found that asking the right questions is the most effective way to boost your comments, shares, and Likes. In his experience, asking fans to contribute a caption is the single most-effective way to gain comments, even beating out fill-in-the-blank posts or visual quotations: audience engagement LinkedIn 10.