標題: Increase your visibility with social media [打印本頁] 作者: joypaulai19 時間: 2024-3-10 11:48 標題: Increase your visibility with social media
With a website created and managed with high-quality content, you have already taken a big step towards improving your digital marketing strategy , as well as your visibility.
However, it is worth remembering that because they are social networks and the flow of updates is constant, it is necessary to publish frequently.
Many companies in the secondary sector, as they create accounts and forget to use them, this does not bring any results.
For this reason, it is highly recommended that a team member takes full-time control of social media accounts.
This way, you can ensure that they are always on the move.
Furthermore, the frequency of posts varies greatly from one social network to another.
Therefore, it is recommended to create a publication calendar, in which you will determine what to publish and when to publish it.
This is because if someone visits one of your profiles they can see that nothing new has been published in a few weeks or months.
As a result, they may think that the account has been abandoned, making your company lose credibility.
It is also worth paying attention to the type of language used on each social network.
This occurs because communication differs depending on the network in which it is inserted.
This way, you will reach your customer more clearly and assertively.
In short, establishing constant communication with your consumers helps increase your visibility and helps with customer retention.
Therefore, this technique is essential for anyone who wants to know how to get out of the business financial crisis.
Adapt to the mobile era
Currently, more than 70 million Brazilians use the internet through their smartphones.
This means that mobile, that is, smartphones and tablets, has been gaining more and more strength, directly impacting the Digital Marketing sector.
This is because consumers are increasingly using their mobile devices to access the Internet.
Therefore, your website will most likely be accessed through them as well.
In other words, you need to have a responsive website, making the adaptation of what is seen on computer screens automatic to tablet and smartphone screens, without losing definitions and proportions.
This adaptation is so important that last year Google created a new algorithm that gives priority to websites optimized for mobile search.
Not being part of this new trend not only means that you are missing out on a large potential consumer market, but you will also lose points in your SEO strategy.
Use marketplaces and sell more!
Marketplace is an online commerce platform, a single place with a wide variety of companies advertising their products/services to potential buyers.
If you want to know how to get out of the business financial crisis, investing in a marketplace is a great way out.
But first you must understand what the difference is between a marketplace and an online store:
While an online store belongs to a single organization that only offers its products and services, the marketplace brings together many companies.
Another great advantage of marketplaces is their greater segmentation, as they can be divided into niches.
Becoming a trend in Brazil, the marketplace is a business that promises to boost company sales.
The model is transforming consumers' purchasing habits, as it facilitates the process of searching for prices for a single product, for example.
With a marketplace, your industry will be in a large online showcase, as they are available to the consumer 24 hours a day, 7 days a week.
Furthermore, there is no need to leave the comfort of home and stress to find what you are looking for.
Because they have so many advantages, especially for consumers, these portals have a high visit rate.
To find out how to get out of the business financial crisis, invest in the marketplace that best suits your business.
