How to build blocks on a website so that people buy your product?

AIDA is a marketing strategy that helps attract customers and convince them to take certain actions: make purchases, apply for services. It was developed in 1898 by Elias St. Elmo Lewis, an advertising specialist. This is a universal model that is adapted to different goals and types of business. For example, it is used when creating advertisements, writing texts. The strategy can also be applied when designing the main page of a website or landing page. The GRIZZLY team explains how to do this correctly. How AIDA Works The model is based on behavioral psychology. It takes into account all the stages a person goes through before making a purchase decision.

In other words, if you create a website page according to bulk email campaigns all the rules of the strategy, it will help convince the user to buy your product or use your service.> The acronym AIDA is made up of the first letters of each stage: A — Attention. I - Interest - Interest. D — Desire — Desire. A - Action AIDA On the website page, they are separate blocks, going sequentially one after another. When the user moves along them, he gradually goes through the entire marketing funnel. Let's take a closer look at how this works. Attention: how to attract attention? The first screen is designed to grab the attention of a potential client. It will be different for each business and product.



To design it correctly, consider the following points: target audience, interesting title, a suitable illustration. Now let's go in order: what we do point by point. We define the target audience Every product has its buyer - this is a simple rule of marketing. To find one for your product and form an offer that will interest a potential client, you need to understand who this person is and what he needs. The 5W methodology by marketer Mark Sherrington will help you determine your target audience. It is based on 5 questions, the answers to which will help you understand the goals and interests of your audience. Let's look at them using the example of a fitness center: What? — What do we offer? — Describe your products/services.

The more specific, the better. For example, not just “fitness classes,” but “fitness classes for weight loss.” Who? — Who needs your product/service? — Determine gender, age, income, interests. These are women aged approximately 20–45 who want to get back into shape. They do not spare money for their health. It is convenient for them to have classes close to their home or workplace. Why? — Why do people buy your products or use your services? — Identify the problem that your offer helps solve for the client. Fitness classes, for example, help to lose weight and tone the body.