It used to be important primarily

To demonstrate expertise the content must be written by an expert and refer to expert sources that helped the author form their opinion and can support it. In addition in the document for Google QRG assessors expertise is defined by how deep the author goes into the topic. Authors on the sites must demonstrate their expertise. for YMYL topics however with the spread of AI the trend towards content authenticity and the importance of expertise is only growing and spreading to other topics. This may be due to the fact that it is still difficult for humans to identify AIgenerated content.

And according to a study  they may perceive it as higher quality but when they learn that the content was created using AI or completely artificial intelligence they are skeptical and trust Lebanon Phone Number Data it less. How to add content expertise: Be an expert  research the topic and try your own methods so you can advise others. Do not evaluate the topic onesidedly  consider its various aspects that are relevant today the evolution of the product its history etc. If possible involve other experts to confirm or refute the opinion. Show awards certificates that can prove that you are an expert.



Use links to other studies official data. Do research on the subject. Consider that if you do the research yourself so that you can follow its development compare the indicators.  if you are an SMM expert you should start your own blog or landing page where your cases certificates research and examples of work with clients will be collected. If you write an article on a medical topic it should be checked by a doctor who has practice and experience in the topic. Authority While the experience and expertise metrics focus more on what a brand or expert says about themselves to Google the authority metric indicates how others see them.