The former is a smart way

What is Email List Leasing You may think that email list leasing means that you have access to a list of contacts that you can contact during a specific time period. In fact this is not the case. Email list leasing is when you pay a third party an agreed-upon amount for the one-time use of their email list for a specific email blast or multiple uses depending on the rental deal. By leveraging third-party email marketing you can be featured in the next newsletter from a business or sponsored list owner company. People on their subscriber list have opted in to receive messages from business partners which means they agree to receive periodic emails on certain topics from companies other than the one they are registered with.

But you never actually own a contact email address or contact name yourself. Instead a third party with a contact list will send your emails to their list on your behalf. You will design the emails in-house and create their content, subject lines, call-to-action, landing pages, etc. But the email list broker you rent the list from will Email Marketing List send you the emails and report open rates, click-through rates, response rates, etc. while you are renting the emails. Pre-list email list brokers will provide you with data cards showing the demographics of the contacts on your list so you can ensure they are aligned with your target audience. Always ask the list provider what other brands have rented their email lists before and how successful they have been using the list service.



The difference between a rented email list and a third-party email list for sale is huge to do business and the latter is a shady path best avoided. FREE eBook How to Build a Great Email List Click the button to receive tips on supercharging your email list Work Email Me Email Me Tick More Best How-To Guides Templates and eBooks Your Data Will Be Processed in accordance with our Privacy Statement. You can cancel your subscription at any time. Should You Buy a Third-Party List Maybe you're thinking why should I rent a third-party email list when I can buy it and use it over and over again? That's a good question.